Linguist George Lakoff says environmentalists need to change the way they frame things in order to regain the edge in the fight for environmental protection. His main point: the frame around an issue always trumps the facts. If you get the frame right and make it persuasive, then and only then can people be persuaded by your facts.
(Comments are open to all. After clicking on "Comments," click on "Or Post Anonymously" if you don't have an account.)