The ability to waste resources without the need to be concerned for one's well-being or future has always been a sign of wealth and power.
Thorstein Veblen coined the phrase "conspicuous consumption" in his famous 1899 treatise The Theory of the Leisure Class. The point, of course, for the wealthy is to be conspicuous so as to attract the attention, praise and deference of their fellow citizens. Veblen explained that wealthy people also often communicate their power to others by having a group of attendants around them who do little or nothing. He dubbed this "vicarious leisure." Since there are only 24 hours in a day, one person, however wealthy and powerful, can only enjoy so much leisure. Vicarious leisure made possible by the excess wealth of an individual is an unmistakable sign that a person is important.
The seemingly relentless drive of commercial enterprises to reduce waste and economize may appear to run counter to this. But that drive is only meant to produce more wealth for what Veblen calls the leisure class by which he means the power elite of society.